Say what you like about Sky Sports – within the bounds of libel laws and common decency, obviously, you filthy-mouthed animal – but they know how football works. They know where the buttons are; they know what makes the ordinary fan tick. To any other television company, this weekend’s Premier League scheduling might have been a curiosity, something to mention in passing. But Sky, bouncing from the success of Red Monday a few months ago, saw their chance to create a whole new institution from whole cloth:
You could not, as they say, make it up. Some clubs in the English Premier League are a bit miffed because a foreign league with oodles of cash is trying to waltz in and buy up its best players. This is, of course, an affront because it is the Premier League clubs that are supposed to buy up everyone else’s players.