Say what you like about Sky Sports – within the bounds of libel laws and common decency, obviously, you filthy-mouthed animal – but they know how football works. They know where the buttons are; they know what makes the ordinary fan tick. To any other television company, this weekend’s Premier League scheduling might have been a curiosity, something to mention in passing. But Sky, bouncing from the success of Red Monday a few months ago, saw their chance to create a whole new institution from whole cloth:
Antonio Conte wants a long career in management as the Chelsea head coach described football as life.
Chelsea head coach Antonio Conte described football as his life as he looks to emulate the long careers of Alex Ferguson and Arsene Wenger.